Advertising billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers all throughout the day. Numerous studies have shown roadside advertising increases the mental workload a driver faces and can draw attention away from more relevant road signs. One popular advertising medium includes billboards. A creative billboard is sure to get a second look as opposed to a billboard with a plain design. Are you aware of them? A professional billboard advertising agency like Capitol Outdoor has the tools to measure these impressions and report back to clients and landlords on the impact of their billboards and other forms of outdoor advertising. Billboards appear to have an effect on driver safety by distracting attention from the road. Questions have often been raised about the effects of advertising on consumer welfare and on the economy. 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